I have no idea.
In Top Gear (BBC) talent meets true love and passion, and utter understanding of what each segment of the audience wants. They took a topic which is interesting to a small part of the population, and made it appealing to a wider audience – people who don’t care one bit about cars. Sounds simple enough, but using a niche to appeal to a wider audience is, I believe, a bitch.
Here’s how Koreans do it.
I have no idea how popular Korean Top Gear is. I’m wondering, is the Top Gear concept as appealing to the Koreans as it is to us who have grown up in an anglo-infested entertainment world?